Good blog is the reflection of the educational culture and the general environment of the school and its different academic units. If the blog is able to attract the other viewers and the visitors from the other schools or the general public from the town or surroundings, it may raise and uplift the general face lifting of the school in the eyes of the public.
So, the blog administrator must plan the activities of the blog in order to provide such an interesting material for the general public to give the impression of a general blog as compared to the pure academic blog.