Search Engine Marketing
Search Engine Marketing (SEM) is a prominent and the mostly applied marketing technique which is aimed at to gain the top ranking in the search engines results pages (SERPs). In addition to many other ordinary SEO techniques, the major SEM technique, applied to gain the prominence, is Paid Advertisements. This paid search is referred to as the paid search ads, pay-per-click, cost-per-click, cost-per-thousand impressions and so on. Most of such advertising is sponsored by Google, Bing and even by Yahoo. But, this paid advertisement works only as the support to the normal SEO techniques.